The history of Gamax begins in 2002 thanks to the commitment and passion of Dello Preite’s family. that transferred  the innovative american concept of Nailbar in Italy, meant to be a beauty centre voted to sociality, when we opened our two centres in Rome. The creativity of Loredana together with the determination of Gabriele have been the drift to create an own brand of products for nail reconstruction and care. From the beginning, professionalism and quality are the principles that guide us in the daily work, always listening and understanding the market requests. From the early days, we preserve cheerfulness and sympathy in the relationship with our customers which has become a distinctive feature of our company.


Today Gamax represents, in the cosmetics industry, the first company that imported in Italy a new way of doing aesthetic and that continues to maintain its vision with originality. Furthermore, Gamax is, in particular, a brand recognized nationally and internationally for high quality products of nail care, and for the big range of colours available. We will not stop: the desire to do new challenges led us here, and we are ready to face bigger ones in order to enlarge our already big distribution network, because there is place for everyone in the large family of Gamax!



Nature teaches us that beauty is diversity. It doesn’t exist only one way of being beautiful, or only one ideal of beauty. For this reason, our first rule is to refuse boredom: we want to be different with our proposals, all calibrated on individual needs, and with our unmistakable style.


Quality leads our company and it means doing well each individual process: when we create our products, when we use them, when we sell them. It is useless to care about quality only sometimes, we care about quality always. Quality requires big attention to details. We get involved with our job with all five senses, because, only in this way, beauty and care can create harmony and good taste.


Creativity is not just a natural talent, but also the result of doing better our job, knowing that everything can be improved. Respecting our ethics, we put into play our curiosity and the ability for innovation.

The trust that our clients put in us and in our products is the biggest reason for doing well our job. We know that trust is the consequence of shared values, for this we believe in sharing, listening and in continuous improvement.



What do a flute of sparkling wine and an elegant French manicure have in common? A glass of wine and a imaginative nail art? And a glass of champagne with a creative nail reconstruction? Is simple: these are just some of our proposals for our two elegant and comfortable Nailbar Gamax located in the heart of Rome (Via Giulia,  72 and via d’Aracoeli, 35).



Widespread in cities like New York, London, Paris or Tokyo, Nailbar were introduced in Italy by Gamax that believed immediately in this new idea from the U.S.A. The idea of a place that is not just a beauty centre that provides a range of services for customers, but a meeting point and a place for socialization and relaxing, where to spend time maybe with friends.


The original layout of the working area has been created in order to facilitate chatting and laughing: there are not closed cabins, but a long counter like in a bar, where you can take a seat, having in front of you a nail technician instead of a cocktail, and next to you someone to chat. A place completely different from the classic frontiers of the aesthetic world, that opens itself to other roles: aperitifs “Sparkling Nails”, original Hen parties in which to drink some sparkling wine and to share the manicure with the future bride, birthday and cocktail parties, but also photography exhibitions, installations and reading. This formula is irresistible and it is demonstrated by the success of the two Gamax Nailbar, comfortable places and glamorous, chosen by who is looking for elegance and comfort, sophistication and sharing of emotions, professionalism and relaxing.



Some of the treatments we offer are aesthetical or sanitary manicure and pedicure, nail reconstruction with gel, acrylic, fibreglass or silk, French manicure, soak off Fast Delight and normal nail polish application, nail piercing application and Swarovski beadings.


To be a company internationally recognized for quality and innovation in the world of nail care and nail art, always able to offer the ideas and the necessary elements to increase beauty and hands seduction.




Our mission is to offer high quality products with a very rich assortment of colours and fair prices, and to enlarge our boundaries in Europe and in the rest of the world.


* required

Gamax srl


via Giulia, 72 Roma

P. IVA: 07608691007










Operational headquarter:

via d’Aracoeli, 35 Roma

Tel: +39 06 69380479

Fax: +39 06 69295181

Copyright 2013 © Gamax srl

Privacy Policy

Designed by Andrea Del Gatto